Window Poster
Drive-Thru Kiosk
Drive-Thru Translite
Register Topper 1
Register Topper 2
Window Poster: In-situation
Drive-Thru Translite: In-situation
Drive-Thru Kiosk: In-situation
Register Topper: In-Situation
Napkin Dispenser: In-Situation
Register Topper Sketch
Vertical Layout Sketch
Horizontal Layout Sketch
Hero Sketch
McDonald's Quarter Pounders
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Goal
To deliver new Quarter Pounder news, drive short-term sales and strengthen "great tasting burger" metrics.