:15 - Fire Up Your Senses
:30 - Fire Up Your Senses
Facebook Canvas
Facebook Canvas Sketch
OOH Reveal
OOH Phase 1
OOH Phase 2
In-store Lenticular Poster - Campfire Chicken
In-store Lenticular Poster - Campfire Beef
Lenticular
Lunch/Dinner Menu Insert - Front
Lunch/Dinner Menu Insert - Back
Breakfast Menu Insert - Front
Breakfast Menu Insert - Back
Table Tents
Dessert Menu
Chicken Campfire Social
Chicken Ingredients Social
Beef Campfire Social
Grilled Chicken n' Strawberry Spinach Salad Social
Country Fried Shrimp Platter Social
Summer Roadtrips Social
Breakfast Social
Dessert Social
Cracker Barrel: Campfire Meals
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Background
Campfire Meals from Cracker Barrel have a rich story to tell. This food is part of the quintessential American Experience - the mythology of the open road, a pioneering spirit and the authenticity of fresh food simply prepared.
Challenge
Restaurant chains are all shouting about their LTOs during the same period of time making a wall of noise and LTO (Limited Time Offer) deals.
Solution
Surround the consumer with a multi-channel, integrated campaign that gives them mouthwateringly, irresistible reasons to visit Cracker Barrel this summer.
TV Credits:
Executive Creative Director: William Mericle
Senior Art Director: Arthur Czerep
Copywriter: Brett Williams
Editor: Stevan Mach
Director: Kevan Bean
Agency: Havas Worldwide Chicago