:30 - Fire Up Your Senses



Facebook Canvas



Facebook Canvas Sketch



OOH Reveal



OOH Phase 1



OOH Phase 2



In-store Lenticular Poster - Campfire Chicken



In-store Lenticular Poster - Campfire Beef



Our new poster seems to be turning heads. #GetCampfiredUp

A video posted by Cracker Barrel (@crackerbarrel) on



Lunch/Dinner Menu Insert - Front



Lunch/Dinner Menu Insert - Back



Campfire Meals Beef Social Post

Campfire flavor that's so authentic you may be tempted to roast marshmallows. #GetCampfiredUp

A video posted by Cracker Barrel (@crackerbarrel) on



Campfire Meals Beef Social Sketch



Campfire Meals Mixed Grill Social Post

Unwrap your own and get up close and personal with all the ingredients in our new Campfire Mixed Grill. #GetCampfiredUp

A video posted by Cracker Barrel (@crackerbarrel) on



Campfire Meals Mixed Grill Social Sketch



Campfire Meals Chicken Social Post

That's not just steam. It's flavor you can see. #GetCampfiredUp for our Campfire Chicken! #lunch

A video posted by Cracker Barrel (@crackerbarrel) on



Campfire Meals Chicken Social Sketch



Table Tents

Cracker Barrel: Campfire Meals

  • Background
    Campfire Meals from Cracker Barrel have a rich story to tell. This food is part of the quintessential American Experience - the mythology of the open road, a pioneering spirit and the authenticity of fresh food simply prepared.

    Challenge
    Restaurant chains are all shouting about their LTOs during the same period of time making a wall of noise and LTO (Limited Time Offer) deals.

    Solution
    Surround the consumer with a multi-channel, integrated campaign that gives them mouthwateringly, irresistible reasons to visit Cracker Barrel this summer.

    TV Credits:
    Executive Creative Director: William Mericle
    Senior Art Director: Arthur Czerep
    Copywriter: Brett Williams
    Editor: Stevan Mach
    Director: Kevan Bean
    Agency: Havas Worldwide Chicago
TV Director:
Kevan Bean
Lenticular and OOH Photographer:
Dan Goldberg
Social and In-store Photographer:
Kyle Drier