Cracker Barrel: Fall Promotion

• Background

  Value has always led the charge for Cracker Barrel. While we always addressed other considerations like appetite appeal, the need to communicate value dictated a wide depth of field and sharp focus. This approach was effective at showcasing the amount you get for the price you pay, but sometimes missed opportunities to highlight what was special or unique about our offerings.
  
  

  Challenge

  Strive to capture the unique personality of Cracker Barrel’s food offerings – dish by dish.
  
  

  Solution

  Be more dynamic with our photography to emphasize the most visually compelling aspect of each plate: Visually arresting composition, Extreme Close-Ups, Extreme Depth of Focus, Action and Let the story guide the styling - from surfaces to plates to location to propping.
  
  

Photographer: