Cracker Barrel: Billboards

• Background

  As most of us know, Cracker Barrel is one of the top destinations for families on road trips. It is also, among the top billboard advertisers in the industry. Being that OOH advertising accounts for nearly half the clients budget, they wanted to see newly thought out billboards to replace ones they've repeated for several years.

• Results

  After the billboards went up, we began to flood restaurants with new faces. There were instances were certain billboards had to be taken down shortly after because stores could not keep up with customer demand. A total of 1,667 billboards (300 variations) were posted across the country with around 24,604,005,240 annual impressions