Out Door Menu Board: Pre-Browse
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Outdoor Menu Board: ODMB Promo Banner Sausage, Egg & Cheese Bagel
Outdoor Menu Board: ODMB Promo Banner Bacon, Egg & Cheese Bagel
Outdoor Menu Board: ODMB Promo Banner Steak, Egg & Cheese Bagel
Sketch
Both in-situation
Retouched Meals
McDonald's Bagels
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Background
Bagels are currently outdated within the McDonald's library and needs to be updated.
Challenge
Focus on a craveable photography approach that establishes Bagels as a core menu item.
Solution
Give the Bagels platform its own style within the McDonald's portfolio.