Single Filet-O-Fish
:15 - Menu Promotion
Vertical version (for stores that have portrait menus)
Double Filet-O-Fish
:15 - Menu Promotion
Vertical version (for stores that have portrait menus)
Full Take
Out Door Menu Board: Pre-Browse Single FOF
Sketch
Outdoor Menu Board: Pre-Browse Double FOF
Outdoor Menu Board: ODMB Promo Banner Single FOF
Outdoor Menu Board: ODMB Promo Banner Double FOF
Sketch
Outdoor Menu Board: Both in-situation
Retouched/Sketch FOF
Retouched/Sketch FOF Double
McDonald's Filet-O-Fish
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Background
The Filet-O-Fish (FOF) is currently outdated within the McDonald's library and needs to be updated.
Challenge
Focus on a craveable photography approach that establishes FOF as a core menu item.
Solution
Give the FOF platform its own style within the McDonald's portfolio.