Graphic Readerboard
Window Poster
Out Door Menu Board: Promo Banner
Outdoor Menu Board: Pre-Browse
Outdoor Menu Board: Promo Banner & Pre-Browse
Flex Card: Register
Retouched/Sketch Half Dozen Bundle
Retouched/Sketch Triple Doughnut Bundle
Retouched/Sketch Coffee Bundle
Retouched Coffee Hero
Conceptual Sketch
McDonald's Krispy Kreme
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Background
This is more than a partnership of two well-loved brands, it’s a new dining experience at McDonald’s restaurants.
Challenge
How can we protect the Krispy Kreme Brand Equity, communicating its delicious freshness, with the novelty of the doughnuts being added to the McDonald’s menu?
Solution
Build brand affinity by showcasing that Krispy Kreme offerings at McDonalds are fresh, & delivered daily.