McDonald's Krispy Kreme

• Background

  This is more than a partnership of two well-loved brands, it’s a new dining experience at McDonald’s restaurants.
  
  

  Challenge

  How can we protect the Krispy Kreme Brand Equity, communicating its delicious freshness, with the novelty of the doughnuts being added to the McDonald’s menu?
  
  

  Solution

  Build brand affinity by showcasing that Krispy Kreme offerings at McDonalds are fresh, & delivered daily.

Photographer:

Amy Lombard