:15 - Menu Promotion
Window Poster
Outdoor Menu Board: Pre-Browse
Outdoor Menu Board: ODMB Promo Banner
In-Store: Register Topper
Hero Meal
Hero Drink
Quick Sketches
McDonald's McRib
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Background
The McRib has been on menus since 1981, but hasn't had a national launch since 2015 (past five years).
Challenge
Get McDonald's fans who are curious about the McRib and looking for a quick lunch on the go to give the sandwich a try.
Solution
Create intrigue and interest around what makes the McRib so craveable.