Cracker Barrel: Wholesome Fixin's

• Objective

  To build awareness around the new release throughout several mediums (menu, retail, print, email and website).

• Background

  As we approach a new era of health, restaurants have started to serve healthier foods as well as display calorie count. In order to stay ahead of the competition Cracker Barrel challenged us to release a campaign that showed how their new lighter, better for you foods can still be wholesome.

• Results

  Upon launch, Wholesome Fixin's reached over 978 million people within 5 weeks.

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